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Welcome to the official website of Sweet Rind the Film by JR Sterling LLC. Check out the trailer, discover the storyline, learn about the cast and crew, explore critics’ reviews, and find out when it will be playing near you.

Sweet Rind

Sweet Rind

Silver Silhouettes Feature on Irie FM | May 11, 2022

Sweet Rind Feature on Irie FM | May 26, 2021

Sweet Rind Feature on Irie FM | January 6, 2021

Sweet Rind Awards Video

Sweet Rind the Film Trailer



- It's real for many people -

This short film, to be expanded into a feature film, highlights the effects of scamming from the perspective of a relative of a victim who lost everything.  "I like the story because [Elsie] reaches beyond the convenient scripture of forgiveness and holds the killer to account through the prism of Jamaica’s colonial history." -JR Roache, writer

Sweet Rind aims to entertain, educate and initiate strong social dialogue and introspection that will be relevant in perpetuity. It is meant to be thought-provoking enough to encourage repeat viewing and the partakers should walk away with a deeper understanding and uncover deeper meaning with each view.

"[Riveting] questions became the starting point of my internal dialogue and now I want the broader dialogue to emerge from this in hope of effecting the social change needed to restore calm to an acidic space." -Roache


"Every dog have him day an' every puss him 4 o' clock"

[Everyone, even someone of low social status, has a moment of glory or an opportunity for revenge.]

-Jamaican Proverb


Upcoming Events

  • Black Carpet Cocktails
    Sat, 31 Dec
    Location is TBD
    31 Dec 2022, 10:00 pm GMT-5
    Location is TBD
    All black everything! A celebration of black power in film
  • Casting Call
    Some time in 2021 TBD
    Location is TBD
    Some time in 2021 TBD
    Location is TBD
    The moment you've all been waiting for