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Introducing JR Sterling's first published work, multi award-winning short film, Sweet Rind. Check out the trailer, discover the storyline, learn about the cast and crew, explore critics’ reviews, and find out when it will be playing near you.

Sweet Rind

Sweet Rind


- It's real for many people -

This short film, to be expanded into a feature film, highlights the effects of scamming from the perspective of a relative of a victim who lost everything.  "I like the story because [Elsie] reaches beyond the convenient scripture of forgiveness and holds the killer to account through the prism of Jamaica’s colonial history." -JR Roache, writer

Sweet Rind aims to entertain, educate and initiate strong social dialogue and introspection that will be relevant in perpetuity. It is meant to be thought-provoking enough to encourage repeat viewing and the partakers should walk away with a deeper understanding and uncover deeper meaning with each view.

"[Riveting] questions became the starting point of my internal dialogue and now I want the broader dialogue to emerge from this in hope of effecting the social change needed to restore calm to an acidic space." -Roache


"Every dog have him day an' every puss him 4 o' clock"

[Everyone, even someone of low social status, has a moment of glory or an opportunity for revenge.]

-Jamaican Proverb

Upcoming Events

  • JR Sterling Presents Sweet Rind
    JR Sterling Presents Sweet Rind
    Mon, 17 Jun
    17 Jun 2024, 9:30 am
    17 Jun 2024, 9:30 am
    Watch now
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